So, did you get the email from Netflix CEO Reed Hastings? His "apology" for the pricing structure changes and explaining the company rebranding and renaming their DVD-by-mail division. Qwikster is the new name (a little dorky if you ask me) for the DVD portion, while the streaming division will remain as Netflix. In addition, the new Qwikster will begin offering games. I wonder if they'll have the same limited offering as they do for DVDs. Mr. Hastings went on to snivel about the name change, as if his children were moving away from home.
Perhaps a case of too little, too late. Why wait several weeks to explain the path you are moving the company in? Why risk losing customers who are pissed off at all your changes? Maybe he just wants to make the Google News blow up every week with their "updates. Either way, this is hopefully a positive move for Netflix in obtaining more relevant streaming. If I wanted to watch old re-runs of bad television shows, I'd just turn on cable. OnDemand (Comcast) seems to have more current content, and that is just sad. As it is now, my 11-year old is the Netflix user in the house. Nothing like a Jaws marathon on a rainy weekend.
ThisIsMyNext on the Netflix rename.
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